Seth Godin, bestselling author of Permission Marketing, Unleashing the
Ideavirus, The Big Red Fez, Survival Is Not Enough, and Free Prize Inside,
borrows from the Burgess’ poem in his book entitled, of course, Purple Cow.
Fast Company magazine states: "It’s an essay about what it takes to create
and sell something remarkable. It is a plea for originality, for passion, guts,
and daring. Not just because going through life with passion and guts beats the
alternative (which it does), but also because it's the only way to be successful.
Today, the one sure way to fail is to be boring. Your one chance for success is
to be remarkable."
Godin states, "...if your offering isn't remarkable, it's invisible."
Don't be invisible. Put graphic details to work and be remembered for
your remarkable eMarketing programs.
If you'd like a copy of Purple Cow for yourself, give our CEO
Rob Likoff a ring at1-973-746-7777.
How many healthcare professionals do you have in your panel?
Tens of thousands and more join everyday. we probably have the doctors you want to
talk to. Call or email and we will be happy to do a list match with our panel.
What do we ask each panel member to do? graphic details was specifically created to offer an innovative new way for
pharmaceutical and biotechnology companies to interact with healthcare professionals.
graphic details actively recruits a panel of physicians who have a high level
of therapeutic expertise and specialized experience in certain healthcare areas.
Members of graphic details panel will have the opportunity to share feedback
and learn about effective therapies through our rich and engaging online
interactive sessions.
What is the format of interactive sessions?
Interactive sessions are promotional. The form, purpose and intent of each
interactive session will be clearly identified.
How long will each interactive session take to complete?
Although every session is different, we anticipate most physicians will typically
complete sessions in approximately 5-15 minutes. The expected duration of each session
will be clearly identified in each program invitation and at the beginning of each session.
How do you select physicians to participate in a particular session?
Physicians are selected from our panel based on requests from our clients. Typically
these requests are based on one or more demographic variables, including specialty,
geographically, managed care affiliation, practice type, and prescribing habits.
How long will each interactive session be available for participation?
The success of a given interactive session depends on participation from as many of
our invited panel members as possible. We will therefore make all reasonable efforts to
see that panelists have sufficient time to respond. Each interactive session will be available
for a minimum of two weeks. Targeted panel members receive email reminders when a session
is available for participation.
Godin states, "...if your offering isn't remarkable, it's invisible."
Don't be invisible. Put graphic details to work and be remembered for
your remarkable eMarketing programs.
